Mailing List

(Counts Subject to Change; Please call for current count)
Pricing Effective Sept. 15, 2009

Who They Are
Reach thousands of qualified attendees at the largest and most comprehensive event in the powersports market anywhere in the world. Dealer Expo showcases all the leading products and brands, all the new products, innovations, and related services for the aftermarket market. In the rapidly growing Powersports industry, Dealer Expo' s attendees represent the greatest concentration of buying power anywhere in the market. Attendees are dealers, retailers, manufacturers, distributors, importers, exporters, advertising sales and the media.

What They Buy
The Dealer Expo list puts you in contact with buyers of:
•Motorcycles
•Personal watercraft
•Scooters
•Snowmobiles
•ATVs
•Parts, accessories & apparel

Why They Attend Dealer Expo
Advanstar’s Dealer Expo is the central forum for buyers and sellers to meet, learn and evaluate products and services. Attendees have an active interest in evaluating, finding out what the current trends are and where the industry is heading. They expand their product knowledge and become proficient in the technical aspects of the merchandise they carry in their stores and the products they buy and sell.

EMAIL List

(Counts Subject to Change; Please call for current count)
Pricing Effective Sept. 15, 2009

E-mail List Terms and Conditions:

1. All transmissions must be sent by Advanstar Communications' service provider.
2. In compliance with the CAN SPAM Act of 2003, Advanstar inserts a footer in all email messages to allow the email recipient to opt out of receiving future emails from Advanstar.
3. Advertisers must also include a link or email address within their message that allows recipients to opt out of any of the advertiser's future broadcasts.
4. Advertisers must supply Advanstar with a suppression file that includes all of their opt outs from previous broadcasts. Any of the opt outs contained on the advertiser's suppression file that match to Advanstar email addresses will be removed prior to transmission. If an advertiser does not have a suppression file, they must send Advanstar an email stating that fact.
5. The physical mailing address (no P.O. boxes) of the advertiser (sender) must appear in the message.
6. The email message can be text and HTML. Text must be provided as an attachment in a text format. The subject line may not exceed 50 characters. HTML messages must be sent as an htm or html attachment. All images must be housed on a Web site provided by the client. Always include a text message along with the HTML message to enable recipients who are unable to receive HTML to receive the message.
7. Within 48 to 72 hours of receipt of all required information, Advanstar will send your first test message. The final broadcast will be sent within two business days of receipt of your final approval.
8. Pricing based on net, error free emails delivered or minimum charge.
9. Prepayment is required for first time renters.
10. The list owner reserves the right to refuse any mailer or offer message.