Dealer Expo - Rate Card

Sandy Sailes-Colbert (800) 225-4569 ext. 2822 \| scolbert@advanstar.com 24950 Country Club Blvd, Suite 200 North Olmsted, OH 44070 Direct Telephone 440-826-2822 \| Fax 440-891-2740
Mailing List \| Email List \| List Details

Mailing List

Available for Rental

34,953

$125/M

(Counts Subject to Change)
Pricing Effective Sept. 1, 2008

Who They Are
Reach thousands of qualified attendees at the largest and most comprehensive event in the powersports market anywhere in the world. Dealer Expo showcases all the leading products and brands, all the new products, innovations, and related services for the aftermarket market. In the rapidly growing Powersports industry, Dealer Expo' s attendees represent the greatest concentration of buying power anywhere in the market. Attendees are dealers, retailers, manufacturers, distributors, importers, exporters, advertising sales and the media.

What They Buy
The Dealer Expo list puts you in contact with buyers of:
•Motorcycles
•Personal watercraft
•Scooters
•Snowmobiles
•ATVs
•Parts, accessories & apparel

Why They Attend Dealer Expo
Advanstar’s Dealer Expo is the central forum for buyers and sellers to meet, learn and evaluate products and services. Attendees have an active interest in evaluating, finding out what the current trends are and where the industry is heading. They expand their product knowledge and become proficient in the technical aspects of the merchandise they carry in their stores and the products they buy and sell.

Minimum Order

$500 - Exhibitor
$725 - Non-Exhibitor

List Source
Registration Data

Telemarketing List

Base Rate + $60/M

Mail/Phone/E-Mail List
Combination Discounts Available
Call for Rates

Addressing/Format Options

E-mail File	$55/flat
CD ROM	$55/flat
Cheshire Labels	NC
Peel & Stick Labels	$10/M
Galley Printout	$10/M
Key Codes	$3/M
Barcoded Labels	$6/M $30 min

Updating Cycle
Lists are updated quarterly. Please call for the most current counts.

Terms and Conditions
Rented for one time use only. Sample mailing piece required, subject to approval.

Cancellations
$10/M running charges plus $50 cancellation fee. List must be returned within 90 days or full rental charges apply.

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EMAIL List

Available for Rental

8,631

$400/M Exhibitor
$550/M Non-Exhibitor

(Counts Subject to Change)
Pricing Effective Sept. 1, 2008

E-mail List Terms and Conditions:

All transmissions must be sent by Advanstar Communications' service provider.
In compliance with the CAN SPAM Act of 2003, Advanstar inserts a footer in all email messages to allow the email recipient to opt out of receiving future emails from Advanstar.
Advertisers must also include a link or email address within their message that allows recipients to opt out of any of the advertiser's future broadcasts.
Advertisers must supply Advanstar with a suppression file that includes all of their opt outs from previous broadcasts. Any of the opt outs contained on the advertiser's suppression file that match to Advanstar email addresses will be removed prior to transmission. If an advertiser does not have a suppression file, they must send Advanstar an email stating that fact.
The physical mailing address (no P.O. boxes) of the advertiser (sender) must appear in the message.
The email message can be text and HTML. Text must be provided as an attachment in a text format. The subject line may not exceed 50 characters. HTML messages must be sent as an htm or html attachment. All images must be housed on a Web site provided by the client. Always include a text message along with the HTML message to enable recipients who are unable to receive HTML to receive the message.
Within 48 to 72 hours of receipt of all required information, Advanstar will send your first test message. The final broadcast will be sent within two business days of receipt of your final approval.
Pricing based on net, error free emails delivered or minimum charge.
Prepayment is required for first time renters.
The list owner reserves the right to refuse any mailer or offer message.

Minimum Order

$1,200 Exhibitor Fee
$1,650 Non-Exhibitor Fee

List Source
Registration Data

Mail/Phone/E-Mail List
Combination Discounts Available Call for Rates

How to Rent an Advanstar E-Mail List
All orders must be in writing. Please mail, fax or e-mail a letter or purchase order with the following information:

Selections
Quantity of names requested
Test names and corresponding e-mail addresses
Target date you need the
e-mail message sent
Sample of the e-mail message
Prepayment if requested for a first time renter

A signed e-mail list rental contract is required with each order before transmission.

Updating Cycle
Lists are updated quarterly. Please call for the most current counts.

Cancellations
A $150 cancellation fee applies if the broadcast is cancelled after delivery of the list to the service bureau and receipt of the approved message.

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List Detail

Breakdown by Primary Job Function

Owner/Partner/President/VP
District Manager
General Manager
Parts Manager
Sales Manager
Service Manager
General Staff
Parts Staff
Sales Staff
Service Staff
Accessories Manager
Marketing or Merchandising Manager
Buyer or Purchasing Manager
Consultant, Analyst

Breakdown by Business/Industry

Dealer
Media Press
Distributor
Manufacturer
Manufacturer Rep
Manufacturer / Distributor
Importer / Exporter
Advertising Sales / Agency
Dealer/Trade Guest
Association / Events
Builder

Breakdown by # of Employees

1-5
6-10
11-25
26-50
51-100
101-500
500 Plus

Breakdown by Franchise Type

(Multiple Response)
Accessories
American Big Twin
American Big Twin - Cruiser
American Big Twin - Drag
American Big Twin - Performance
American Big Twin - Street Bikes
American Big Twin - Touring
American Big Twin - Vintage
Apparel
Aprilia
Arctic Cat
ATK
ATV
Bimonta
BMW
Bombardier
Buell
Cannondale
Cruiser
Dirt Bikes
Drag
Dual Sport
Ducati
Extreme
Hard Parts
Harley Davidson
Honda
Husabera
Husqvarna
Indian
Italjet
Karting
Kawasaki
KTM
Moto Guzzi
Moto Laverda
Motorcross
MZ
New Vehicles
Off-road - A T V
Off-road - Dirt Bikes
Off-road - Dual Sport
Off-road - Extreme
Off-road - Karting
Off-road - Motorcross
Off-road - Performance
Off-road - Vintage
Performance
Personal Watercraft
Polaris
Repair/Service
Salvage
Scooter
Snowmobiles
Street Bikes
Sundiro
Suzuki
Titan
Touring
Triumph
Used Vehicles
Victory
Vintage
Watercraft
Yamaha

Breakdown by Dealership Type

Franchised Dealer
Non-franchised Dealer
Not A Dealer
Custom Bike Builder
Both Franchised / Builder
Both Non-franchised / Builder

Breakdown by Years in Business

0-5
6-10
11-15
16-20
21-25
26-30
31-35
36-40
41-45
46-50
51-75
76 +

Breakdown by Type Products/Services Sold

(Multiple Response)
Apparel
Battteries & Power Systems
Black Leather
Boots & Footwear
Brakes & Parts
Children's Products
Cleaners, Waxes, Care Products
Custom Paints & Finishes
Drive Train
E-commerce, Online Systems
Exhaust Systems
Goggles & Sunglasses
Helmets
Insurance, Financial Services
Marketing, Branding Items
New Vehicles
Novelties, Gifts
Oils, Lubes
Parts & Accessories
Repair & Service
Repair Equipment, Tools & Stands
Retail Display Products
Saddlebags, Luggage
Salvage
Seats
Shocks, Springs, Suspension
Software, Business Systems
Sprockets
Tie-downs, Ramps, Transportation
Tires, Wheels
Used Vehicles
Windshields, Fairings
Women's Products

Breakdown by Show Attended

Dealer Expo 2/2004
Dirt Expo 11/2004
Big Twin West 11/2004
Off-road Show 1/2005
Dealer Expo 2/2005

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Sandy Sailes-Colbert

(800) 225-4569 ext. 2822 | scolbert@advanstar.com
24950 Country Club Blvd, Suite 200
North Olmsted, OH 44070
Direct Telephone 440-826-2822 | Fax 440-891-2740
For advertising oportunities visit www.dealerexpo.com