Mailing List

(Counts Subject to Change)
Pricing Effective Sept. 1, 2008

Who They Are
Target your marketing message directly to decisionmakers
in the North American powersports industry with the Dealernews Mailing List from Advanstar Communications. The Dealernews mailing list includes owners, partners, presidents, vice-presidents, store managers, parts managers, service managers, sales managers, and other buyers and influencers at motorcycle and powersports retail outlets and service shops.

What They Buy
These highly targeted professionals are ready prospects for your products and services:
• Street and touring bikes
• American big twin
• ATVs and off-road bikes
• Personal watercraft & snowmobiles
• ... and ALL of the aftermarket parts and accessories that go with them.

Why They Subscribe
Dealernews gives readers the most timely and comprehensive information on industry trends, developments and events. Each month retailers get a look at the latest products on the market. Cover stories profile best practices and great business ideas of successful retailers. Finally, Dealernews gives readers essential sales data they need to operate their businesses — which is not available anywhere else.

EMAIL List

(Counts Subject to Change)
Pricing Effective Sept. 1, 2008

Who They Are
Target your marketing message directly to decision makers in the North American powersports industry with the Dealernews Mailing List from Advanstar Communications. The Dealernews mailing list includes owners, partners, presidents, vice-presidents, store managers, parts managers, service managers, sales managers, and other buyers and influencers at motorcycle and powersports retail outlets and service shops.

What They Buy
These highly targeted professionals are ready prospects
for your products and services:
• Street and touring bikes
• American big twin
• ATVs and off-road bikes
• Personal watercraft & snowmobiles
• ... and ALL of the aftermarket parts and accessories that go with them.

Why They Subscribe
Dealernews gives readers the most timely and comprehensive information on industry trends, developments and events. Each month retailers get a look at the latest products on the market. Cover stories profile best practices and great business ideas of successful retailers. Finally, Dealernews gives readers essential sales data they need to operate their businesses — which is not available anywhere else.

E-mail List Terms and Conditions:

1. All transmissions must be sent by Advanstar Communications' service provider.
2. In compliance with the CAN SPAM Act of 2003, Advanstar inserts a footer in all email messages to allow the email recipient to opt out of receiving future emails from Advanstar.
3. Advertisers must also include a link or email address within their message that allows recipients to opt out of any of the advertiser's future broadcasts.
4. Advertisers must supply Advanstar with a suppression file that includes all of their opt outs from previous broadcasts. Any of the opt outs contained on the advertiser's suppression file that match to Advanstar email addresses will be removed prior to transmission. If an advertiser does not have a suppression file, they must send Advanstar an email stating that fact.
5. The physical mailing address (no P.O. boxes) of the advertiser (sender) must appear in the message.
6. The email message can be text and HTML. Text must be provided as an attachment in a text format. The subject line may not exceed 50 characters. HTML messages must be sent as an htm or html attachment. All images must be housed on a Web site provided by the client. Always include a text message along with the HTML message to enable recipients who are unable to receive HTML to receive the message.
7. Within 48 to 72 hours of receipt of all required information, Advanstar will send your first test message. The final broadcast will be sent within two business days of receipt of your final approval.
8. Pricing based on net, error free emails delivered or minimum charge.
9. Prepayment is required for first time renters.
10. The list owner reserves the right to refuse any mailer or offer message.