Mailing List

(Counts Subject to Change)
Pricing Effective Sept. 1, 2007

Who They Are
Reach highly qualified practicing dentists and related practitioners who want to stay informed about innovative dental practice products, trends in product usage, infection control and safety.

• More than 4 out of 5 are dentists in private practice
• 85% have been practicing for 8 or more years

Along with general practice dentists, this list includes orthodontists, prosthodontists, periodontists and other specialties.

What They Buy
Their product interests include both day-to-day supplies and major purchases:

• Imaging equipment and supplies
• Lasers
• Dental supplies and equipment
• Seminars, books and conferences
• Software and online services

Why They Subscribe
Published 12 times a year by Advanstar Healthcare Communications, the tabloid newspaper focuses on new products introduced to the dental profession and features additional editorial content on:

• Step-by-step “how-to” product usage
• Materials and instrumentation to enhance patient care
• Trends in dental product acquisition and usage
• Infection control and practice safety
• Computers, imaging and lasers

EMAIL List

(Counts Subject to Change)
Pricing Effective Sept. 1, 2007

E-mail List Terms and Conditions:

1. All transmissions must be sent by Advanstar Communications' service provider.
2. In compliance with the CAN SPAM Act of 2003, Advanstar inserts a footer in all email messages to allow the email recipient to opt out of receiving future emails from Advanstar.
3. Advertisers must also include a link or email address within their message that allows recipients to opt out of any of the advertiser's future broadcasts.
4. Advertisers must supply Advanstar with a suppression file that includes all of their opt outs from previous broadcasts. Any of the opt outs contained on the advertiser's suppression file that match to Advanstar email addresses will be removed prior to transmission. If an advertiser does not have a suppression file, they must send Advanstar an email stating that fact.
5. The physical mailing address (no P.O. boxes) of the advertiser (sender) must appear in the message.
6. The email message can be text and HTML. Text must be provided as an attachment in a text format. The subject line may not exceed 50 characters. HTML messages must be sent as an htm or html attachment. All images must be housed on a Web site provided by the client. Always include a text message along with the HTML message to enable recipients who are unable to receive HTML to receive the message.
7. Within 48 to 72 hours of receipt of all required information, Advanstar will send your first test message. The final broadcast will be sent within two business days of receipt of your final approval.
8. Pricing based on net, error free emails delivered or minimum charge.
9. Prepayment is required for first time renters.
10. The list owner reserves the right to refuse any mailer or offer message.