Mailing List

(Counts Subject to Change)
Pricing Effective Sept. 1, 2007

Who They Are
Subscribers are retailers, licensees and manufacturers, wholesalers and distributors, licensors and intellectual property owners, as well as promotional agents and consultants. The majority are in top and midmanagement positions.

What They Buy, Sell and Merchandise
Celebrity names, faces, logos and cartoon characters are some of the multi billion dollar commodities bought and sold by these subscribers for use on apparel, toys, home furnishings, house wares and more. These deal makers know that teaming up the right product with the right name or endorsement can substantially increase value and marketability to their consumer product lines, which might include anything from tennis shoes to tomato sauce.

Why They Subscribe
License offers subscribers valuable information on license availability, terms, success stories and tips on how to stay on the cutting edge of this fast paced business. Legal issues and guidelines are also featured enabling readers to understand and abide by important copyright and trademark regulations.

EMAIL List

(Counts Subject to Change)
Pricing Effective Sept. 1, 2007

E-mail List Terms and Conditions:

1. All transmissions must be sent by Advanstar Communications' service provider.
2. In compliance with the CAN SPAM Act of 2003, Advanstar inserts a footer in all email messages to allow the email recipient to opt out of receiving future emails from Advanstar.
3. Advertisers must also include a link or email address within their message that allows recipients to opt out of any of the advertiser's future broadcasts.
4. Advertisers must supply Advanstar with a suppression file that includes all of their opt outs from previous broadcasts. Any of the opt outs contained on the advertiser's suppression file that match to Advanstar email addresses will be removed prior to transmission. If an advertiser does not have a suppression file, they must send Advanstar an email stating that fact.
5. The physical mailing address (no P.O. boxes) of the advertiser (sender) must appear in the message.
6. The email message can be text and HTML. Text must be provided as an attachment in a text format. The subject line may not exceed 50 characters. HTML messages must be sent as an htm or html attachment. All images must be housed on a Web site provided by the client. Always include a text message along with the HTML message to enable recipients who are unable to receive HTML to receive the message.
7. Within 48 to 72 hours of receipt of all required information, Advanstar will send your first test message. The final broadcast will be sent within two business days of receipt of your final approval.
8. Pricing based on net, error free emails delivered or minimum charge.
9. Prepayment is required for first time renters.
10. The list owner reserves the right to refuse any mailer or offer message.