Mailing List

(Counts Subject to Change)
Pricing Effective Sept. 1, 2007

Who They Are
RN sets the standard in providing its readers a source for credible information as the first mass nursing journal to reference in text. This journal clearly identifies RNs by areas of practice.

• Average age is 41
• 65% earn $40,000 or higher
• 85% make hospital purchasing recommendations
• 62% initiate purchasing requests
• 42% hold Bachelor degree or higher
• 37% hold Associates degree
• 76% have Internet access

What They Buy
Nursing responsibilities have risen dramatically over the past 10 years and nurses are expected to perform more procedures and become more involved with total patient care. As such, they are more involved in physician office and hospital purchasing decisions. They recommend and have the authority to make purchases for their organizations as they see fit. Target them with:

• Office supplies
• Cleaning supplies
• Seminars
• Healthcare books and magazines
• Medical products and drugs
• Uniform apparel

Nurses also enjoy traveling to potential new work locations so they represent a solid prospect base for travel offers. RN is also a great opportunity for consumer direct marketers to reach a well employed workforce of women with plenty of disposable income for home purchases:

• Bath & beauty
• Casual apparel
• Travel gear
• Home decor
• Medical products and drugs
• Kitchen items

EMAIL List

(Counts Subject to Change)
Pricing Effective Sept. 1, 2007

E-mail List Terms and Conditions:

1. All transmissions must be sent by Advanstar Communications' service provider.
2. In compliance with the CAN SPAM Act of 2003, Advanstar inserts a footer in all email messages to allow the email recipient to opt out of receiving future emails from Advanstar.
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5. The physical mailing address (no P.O. boxes) of the advertiser (sender) must appear in the message.
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7. Within 48 to 72 hours of receipt of all required information, Advanstar will send your first test message. The final broadcast will be sent within two business days of receipt of your final approval.
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